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RLabs Cinemo brings movies to Mxit

ALuckyManToday was a big day for one of our 2013 incubatees, Cinemo, who launched the first full length feature film on the Mxit platform.

A Lucky Man, a film about Ernie ‘Lastig’ Solomon, the legendary ex-gang boss, is the first full-length feature film to premiere exclusively on a social network. Mxit users can download the movie using the newly-launched Cinemo app. Lucky Man has been broken into 18 four-minute episodes. A new episode will be uploaded every weekday at 10am from 18 February 2013.

Cinemo is an app within the Mxit Reach ecosystem, the platform for social good within Mxit. Marlon Parker, VP of Mxit Reach and founder of RLabs says, “We know the power of video and want to use this to encourage conversations about social issues such as drug abuse, HIV/Aids and gangsterism. Cinemo has three content streams. It has movies, of which A Lucky Man is the first, public service announcements on issues such as condom use, and music videos like Freshly Ground’s popular, ‘Take me to the dance’.” Since Cinemo’s launch in January, the app has attracted over 105 000 subscribers (15k added in the last 24 hours).

Below you can see some of the media around Cinemo and RLabs would like to congratulate Shane Vermooten, Kurt Appolis and the creative team for doing such a great job with the initial launch.



Stuff Magazine Online

Tech Central

Yahoo News


IT News Africa

My Broadband

News 24

Brand e.Biz

Human IPO

Silo Breaker


Web Addict


Screen Africa

IT Online SA

The Sowetan

Vodacom Now

Mail & Guardian

Entertainment Africa

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2 Responses so far.

  1. [...] another milestone for one of the Innovation Incubator and Accelerator social enterprises (Cinemo) were achieved when it reached more than 150,000 users since its soft launch on Mxit 10 weeks ago. [...]

  2. [...] of the 2013 RLabs InnovIA incubatees, Cinemo, have partnered with one of the largest online streaming companies in Africa, Wabona (Sotho for [...]

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