A Lucky Man, a film about Ernie ‘Lastig’ Solomon, the legendary ex-gang boss, is the first full-length feature film to premiere exclusively on a social network. Mxit users can download the movie using the newly-launched Cinemo app. Lucky Man has been broken into 18 four-minute episodes. A new episode will be uploaded every weekday at 10am from 18 February 2013.
Cinemo is an app within the Mxit Reach ecosystem, the platform for social good within Mxit. Marlon Parker, VP of Mxit Reach and founder of RLabs says, “We know the power of video and want to use this to encourage conversations about social issues such as drug abuse, HIV/Aids and gangsterism. Cinemo has three content streams. It has movies, of which A Lucky Man is the first, public service announcements on issues such as condom use, and music videos like Freshly Ground’s popular, ‘Take me to the dance’.” Since Cinemo’s launch in January, the app has attracted over 105 000 subscribers (15k added in the last 24 hours).
Below you can see some of the media around Cinemo and RLabs would like to congratulate Shane Vermooten, Kurt Appolis and the creative team for doing such a great job with the initial launch.
Stuff Magazine Online
IT News Africa
- Youth Cafe launched January 22, 2014
- Breaking Bad January 9, 2014
- Kick-start your 2014 with a GROW Leadership Academy Scholarship January 7, 2014
- RLabs 2013 in review December 31, 2013
- Wanted: Social Innovators for our Incubator and Accelerator 2014 class December 11, 2013