South Africa: Uusi reaches 100,000 users on Mxit
The continuous growth of Uusi has led to more than 100,000 users via Mxit accessing the jobs and career services offered by the RLabs 2012 Innovation Incubator start-up. According to Terence Hendricks, founder of Uusi “we never expected such a response and clearly there was a big advantage soft-launching it on Mxit”.
Three lessons learned from the Uusi experience are:
1) Launch your product as quickly as possibly to gain traction
2) Learn from the feedback of the users
3) Re-iterate the process and use learning experience to improve product.
We will continue following the journey of the Innovation Incubator and Accelerator start-ups in Cape Town, South Africa.