The continuous growth of Uusi has led to more than 100,000 users via Mxit accessing the jobs and career services offered by the RLabs 2012 Innovation Incubator start-up. According to Terence Hendricks, founder of Uusi “we never expected such a response and clearly there was a big advantage soft-launching it on Mxit”.
Three lessons learned from the Uusi experience are:
1) Launch your product as quickly as possibly to gain traction
2) Learn from the feedback of the users
3) Re-iterate the process and use learning experience to improve product.
We will continue following the journey of the Innovation Incubator and Accelerator start-ups in Cape Town, South Africa.