Social Media Strategies

As most organisations have staff and clients making use of Social Media, adopting a strategy for engagement and marketing should be considered to maximise the use of these powerful tools. A few questions to ask before making use of Social Media in your organisations are:

- Where are your customers having their conversations? Are they online?
- Are you willing to manage and engage with your clients through Social Media tools?
- Are you ready to deal with critism?
- How do you integrate this in your organisation and make it part of daily activities?
- What are you willing to invest and what are you expecting in return?
- How will you measure results of Social Media strategy?
- What are your timelines for using Social Media in the organisation?
- How will Social Media be part of your current marketing and communication strategies?

If you have any questions or considerations to add please leave your comment.ia